Leading Digital Marketing Course: From Beginner To Advanced

Digital marketing is the practice of promoting products or services through digital channels such as search engines, social media, email, and websites. It encompasses strategies like SEO (Search Engine Optimisation), content marketing, PPC (Pay-Per-Click) advertising, and social media marketing to reach and engage with a target audience online. 

By leveraging data and analytics, digital marketing enables businesses to understand consumer behaviour, optimise campaigns, and achieve measurable results. It’s a dynamic field that requires staying updated with the latest trends and technologies to effectively connect with customers in the digital landscape.

Not at all! This digital marketing course is suitable for beginners with no prerequisites. You do not need to have any prior knowledge or digital marketing skills. 

With that said, this course will be suitable for learners with a marketing degree but have no working experience with digital marketing data or digital channels. Our course has all the key modules needed to build the essential skills required of a junior digital marketing professional. It will help build a strong foundation that will prepare learners to take on more advanced digital marketing courses. 

This course, however, is not suitable for existing advertising professionals.

Yes, taking a digital marketing course is definitely worth it, especially if you're serious about learning quickly and effectively. 

A good course gives you a clear path to follow, hands-on practice (practical skills), and expert advice, which can be hard to get on your own. Plus, you can earn certifications that boost your resume and make you more attractive to employers. 

Yes, you can definitely work full-time while enrolled in our Singapore digital marketing course. We offer flexible class schedules and timings specifically designed to accommodate working individuals, so you can balance your job and studies effectively.

Yes, you can learn digital marketing essentials on your own, but it can be challenging because it requires a lot of discipline and self-motivation. As with any other skill, building up digital marketing capabilities takes focused attention, guidance and practice. A short course helps you stay focused, provides valuable resources, and supports you in mastering the skills you need.

The field of digital marketing is vast and constantly evolving, so staying updated and consistently practising what you learn is crucial. This is why many people opt for structured digital marketing courses—they provide a clear path, expert guidance, and the accountability needed to stay on track.

At Rocket Academy, we make it a point to constantly update our course curriculum to match industry best practices.

While we cover plenty of modules in this course, we have intentionally narrowed it down to the core aspects of digital marketing that impact business objectives. This means that we will not cover certain aspects of digital marketing, namely:

• Managing Customer Relationships or CRMs
• Organising digital marketing events
• WordPress Website Development
• Executing Display Campaigns (GDN)
• Designing Creative Visuals / Creating Engaging Designs
• Traditional Marketing Methods
• Advanced Data Analytics for Marketing
• Advanced content marketing concepts
  

With our course, you have a lot more confidence and flexibility when considering a career in digital marketing.

Potential Digital Marketing Career Pathways: Digital Marketing Manager, Social Media Marketing Specialist, Marketing Analyst, Digital Marketer, Content Strategist, E-Commerce Manager, Marketing Project Manager

It’s important to be wary of digital marketing courses and “bootcamps” that overpromise on outcomes: Though our digital marketing course sets a strong foundation, it’s important to note that for a career in the Digital Marketing industry, it will often take more than just a 21-hour course with a digital marketing certificate. If you are looking for a successful job placement, graduates will often need to get more working experience and invest in professional growth (networking, etc). Our course will prepare learners to subsequently take on more advanced digital marketing courses. 

We do not offer job guarantees upon graduation. Instead, all our graduates will be put into an interview prep and job support assistance group. Together with other alumni, you will work on resumes, referrals, reviewing JDs and job offers.

Be Wary of Overpromises on Outcomes: Many boot camps and digital marketing courses often overpromise the results they can deliver. This can include assurances of high-paying jobs immediately after completion, guaranteed employment, or an unrealistic level of expertise in a very short time. It's important for prospective students to approach these promises with caution. Researching a course or bootcamp's track record, reading alumni reviews, and understanding the current macroeconomic conditions and employment statistics of past students can provide a clearer picture of what to expect.